Recently I read about three young men in California who wanted to start a small business together. They decided that opening a "fast food" business was a good choice starting with a single location and expanding to three locations when the timing was feasible with each partner managing his own location. One guy had a grandmother who baked delicious home-made OVER-SIZED biscuits and they decided her biscuit recipe would form the main item on their menu. They also decided to offer four choices of their biscuits - 1) an over-sized biscuit with butter only for .99 cents,  2 & 3) an over-sized biscuit topped with a ham salad OR chicken salad mixture for $1.49,  4) an over-sized biscuit topped with a small piece of steak and home-made gravy for $1.95. The only other items on the menu were limited to coffee, tea and soft-drinks. Soon they had everyday long line-ups of customers who were seduced by the wonderful aroma of baking biscuits which the guys vented out onto the sidewalk. Within less than 5 years each partner had his own location and each was a millionaire. Please remember: small businesses should always be kept simple.