Cleaning Up the Cash!

Two new clients - a loving couple - who were soon to retire approached me and said they wanted to create a simple business that would allow them to travel throughout North and South America. They were especially interested in rain forests. I said leave it with me a day or two and I'll put together a simple business based on "rain forests", that would provide them the opportunity to travel.

I did some research within my extensive collections of business ideas and did some online research. Here's what I proposed to this couple.

In short, I suggested they market bars of body soap that could be manufactured from common ingredients readily found in the rain forest. And guests staying in hotels throughout North and South America should be the primary target for new customers. I suggested that the soap be produced in two sizes. One should be the small size that are traditionally provided to hotel guests and the second size should be the full soap bar size normally purchased for home use.

I suggested an inexpensive cardboard "table-tent" be created that described the rain forest connection. The table-tent would be placed on top of the dresser of every room in the hotels that purchased the small bars for use by their guests. The table-tent would also advise the hotel guests that if they liked the "rain forest" soap, full size bars could be purchased downstairs in the hotel gift shop (makes a great gift for oneself and loved ones!).

This concept tied in with my client's desire to travel and their love of rain forests. Every hotel they stayed in while traveling became an additional prospective marketing channel for their soap. And - as I initially pointed out to my clients - it would be very difficult for a hotel manager to refuse to listen to a sales pitch from a paying guest ... which they happily found to be true.

Business doesn't need to be complicated.