"Repackage" Your Biz Idea
During my more than 32 years in sales, marketing and general business, I've found that how an idea is packaged (presented) is the key to marketplace acceptance. Consider the following story.
A young monk approached the Elder monk in charge of the abby and requested that he may obtain permission to smoke while praying.
"Absolutely not" stated the Elder monk. "You may not smoke while you're praying".
The young monk knowing the importance of repackaging a concept to gain acceptance then asked the Elder monk,
"Would it be permissible to pray while smoking".
"Certainly came the reply. You may pray at any time. In fact, I insist upon it".
Enough said.

